Born in Belgium and moved to the United States in 1996, Ben started a construction business and during the holidays he would give out his family's Liege Waffle as a gift.  

The reaction was overwhelming with people wanting more.  After a few years giving them out, more and more people were telling Ben to start selling them so they could enjoy them throughout the year and not just during the Holidays.  

After being endowed with the recipe for his famed Liege waffle, Ben founded Waffle Hub in 2017.